FCB saves an estimated 1,000 hours of billable time.

Department

Project Management

Industry

Agency

Location

New York, NY

Website

fcb.com

Challenges

  • Some employees spent up to 2 hours a week in update meetings
  • Managing resource utilization took multiple offices 20 hours per week
  • Creating HotSheets was a time-consuming, manual task

Benefits

  • Increased productivity and is saving an estimated 1000 hours of billable time
  • Expanded project visibility to 100%
  • Reduced time spent in meetings and preparing status updates by approximately 2 hours for some team members

FCB Global Instance of Workfront Improves Agency Network’s Operational Efficiency

Teams across more than a dozen business units maximize utilization while eliminating thousands of hours of administrative time annually using Workfront as a central platform for project planning, task assignment, and resource management.

Work leadership conversations: FCB

FCB’s people-first response centers on remote adaptation.

Listen to Workfront CEO Alex Shootman's conversation with Graham Johnson, FCB Health Network's Chief Product Officer, on how a people-first response during crisis turns limitations into creativity.

FCB teams across 13 business units use Workfront.

FCB deployed Workfront globally to standardize and streamline agency processes and enable employees across its worldwide network to focus more on client work and less on non value-add administrative tasks. Now FCB teams across 13 business units are using the cloud-based Workfront work management solution to gain project visibility and eliminate manual processes, increasing staff productivity and billable hours. 

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brainstorming

FCB’s creative dynamism soars despite COVID-19 constraints

How does a large international agency like FCB (Foote, Cone & Belding) pivot on a dime to respond to a global pandemic? 

Graham Johnson—Chief Product Officer of the FCB Health Network and member of Workfront’s CAB (Customer Advisory Board)—graciously took some time to tell us all about it.

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fcb blog

How FCB is enabling the new Workfront experience.

The new Workfront experience has launched, and we’re here to help you every step of the way. Many customers are starting to roll it out in their organizations. One of those customers is Foote, Cone & Belding (FCB), a large global advertising agency with thousands of Workfront users. FCB is taking a proactive and phased approach to introducing their teams to the new Workfront enhancements, getting them excited for the UI updates while planning an effective rollout.

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nwesmall

FCB looks forward to streamlining workflows in the new Workfront experience.

When the system admins at FCB were first introduced to the new Workfront experience, they were thrilled about the sleeker design and streamlined navigation.
FCB is taking a proactive and phased approach to introducing their teams to the new Workfront enhancements, getting them excited for the UI updates while planning an effective rollout.

Read the story
meeting in a booth

FCB gains visibility, increases productivity with Workfront

FCB (Foote, Cone & Belding) is a global, award-winning and fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2019 North American Creative Agency of the Year and a 2019 Ad Age A-List global top 10, FCB focuses on creating “Never Finished” campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook.

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