T-Mobile delivers on its promise to change wireless for good.

Department

Marketing

Industry

Telecommunications

Location

Bellevue, Washington

Website

T-mobile.com

Challenges

  • Inconsistent processes made it difficult to deliver unified customer experiences to T-Mobile’s growing customer base

Benefits

  • Scaled its platform to meet the 200% growth of its organization
  • Achieved 80% growth in active participation in the centralized platform

A better way to keep work connected.

T-Mobile saw an opportunity to differentiate itself in a crowded market and made a simple vow to “change wireless for good” for its customers. In 2013, they turned the standard wireless carrier plan on its head and positioned themselves as the “Uncarrier,” promising to focus squarely on the customer and their pain points. The bold move paid off—today T-Mobile is rated as America’s favorite wireless provider, has more than $40B in annual revenue, and has grown from 40-million to more than 80-million customers.

T-Mobile marketing turned to Workfront to help create a centralized work management platform that would provide the efficiency, visibility and cohesiveness essential to deliver a seamless customer experience.

Watch T-Mobile's transformation story.

T-Mobile delivers a seamless customer experience.

Workfront enabled T-Mobile to:

  • Deliver a better, more consistent customer experience
  • Respond with agility to changes in the marketplace
  • Streamline and standardize workflows to speed up targeted content production
  • Improve connectivity and visibility by centralizing workflows and creating a single place to connect all work
Download the full story
man smiling
We have to organize the chaos of modern day business. With Workfront we’re able to have a single source of truth for the entire marketing organization.
Peter Deluca
SVP, Brand Marketing and Communications

T-Mobile uses work management to connect all work and delight customers.

In an era of personal and business disruption and always-on communication, T-Mobile navigates constant change—and comes out on top with a #1 customer satisfaction rating—through a steadfast commitment to its 80 million customers and an enterprise management solution that connects all facets of work.

Read the blog
woman smiling

A proven framework to support an aggressive growth strategy.

T-Mobile
“I love the collaborative nature of Workfront. We’ve come together as a team.”
Dana Hawkins
Program Manager
T-Mobile
"Enterprises are changing and everybody has to adapt at the same time. We can help people understand what that looks like."
Kelsey Brogan
Director, Integrated Programs

How Marketing Teams can Create Order During Times of Chaos

Join Dana Hawkins, Marcom Program Manager and Ilona Yeremova, Sr. Manager, MarCom Business Operations at T-Mobile, to discuss how they pivoted to build efficiencies and secure the future of work at T-Mobile. 

In this webinar, you'll learn how to:

  • Evaluate challenges and prioritize the work you’re doing now to meet business needs
  • Identify opportunities to collaborate and to apply creative thinking to your projects
  • Automate work and projects to demonstrate compliance and free up more time for creativity
Watch the webinar
MarTech Today with T-Mobile and Workfront.

Lion Award Winner - Organizational Agility.

T-Mobile took home our 2020 Organizational Agility Lion Award for the brand’s ability to weather constant and disruptive change. Hear from Ilona Yeremova, Senior Manager of Marketing Operations at T-Mobile, about how centralizing marketing campaign activity in a single platform is giving the company the ability to monitor, plan, prioritize, and resource a growing amount of work at increasing velocity.

Watch their story
Illona at T-mobile Lion Award session

Take a free tour of Workfront.

  • See Workfront in action
  • Explore solutions specific to your team
  • Learn how Workfront connects work to strategy